Search Engine Optimization is the one of the widely used technique of optimizing and improving internal and external aspects of a website, to increase its organic visibility so that a search engine likes to show it as a top result for searches of certain keywords what the search engine considers most relevant to users queries. It is one of the best tools that companies have in terms of earning visibility online because it allows to bring in more visitors through free, organic search results. SEO is very important for a long-term natural visibility of your website on the first page of Search Engine Results Pages (SERPs). Ranking top on search engines like Google brings credibility to your business. The people who search for products and services on the search engine prefer to buy from such businesses.